About LU Soul

La Union Soul is a community-driven ecotourism movement that promotes sustainability in the 5th longest shoreline of the world-- the La Union coastline.

We are a young and active group of residents, researchers, students, educators, artists, and business owners working together to empower different La Union communities with opportunities to ensure the preservation of marine life and the improvement of livelihoods in our local regions. 

It is our mission to protect the local economy and all of its stakeholders by spreading awareness and action on the importance of clean, safe, and secure waters for all living creatures.

We are based in Urbiztondo Beach, San Juan, the Surfing Capital of the North.



5th Longest Shoreline in the World


36,289 km (22,549 miles)